The Fig Tree Store – US
CATEGORY: Marketing
01. The Challenge
- The Fig Tree Store, a customized home decor store, struggled to gain visibility and reach their target audience on Facebook and Instagram.
- Existing social media presence lacked a cohesive strategy, engaging content, and consistent posting.
02. The Solution
- The Fig Tree Store partnered with Madhouse, a team of skilled freelancers specializing in social media marketing.
- Developed a captivating branding and visual identity for the store.
- Created a content calendar with product showcases, testimonials, design tips, and home decor inspiration.
- Ran targeted advertising campaigns on Facebook and Instagram to reach potential customers.
- Collaborated with home decor influencers to showcase products.
- Engaged with followers and customers promptly, encouraging user-generated content.
- Ran exclusive promotions to boost sales and create urgency.
03. The Result
- Increased brand awareness and visibility on social media platforms.
- Expanded customer base with a broader audience of decor enthusiasts.
- Positive customer feedback and reviews.
- Growing and engaged social media community around the store.
- Significant increase in sales and demand for customized home decor products.
