Tata Pravesh
CATEGORY: Marketing
01. The Challenge
Tata Pravesh faced a challenge in promoting their door products to their target audience. It was a difficult task to convey how doors can make a meaningful impact in our daily lives. However, their collaboration with Madhouse By Freelancers proved to be a turning point.
02. The Solution
The solution came in the form of a concept devised by a team of talented and enthusiastic freelancers. They aimed to showcase Tata Pravesh doors as something that can transform any space into a cozy and welcoming environment—making every place feel like home.
With the concept in place, the promotion of Tata Pravesh began. The team strategically placed standees featuring their product at key locations such as Homeland Merlin Mall and Netaji Subhash Chandra Bose Airport. Additionally, they utilized pamphlets, billboards, digital marketing, and branding efforts to maximize visibility.
03. The Result
As a result, the campaign achieved a remarkable 62.3% increase in brand awareness and engagement. The return on investment (ROI) met the expectations of Tata Pravesh, demonstrating the success of the promotional campaign.
