SRMB TMT Bar
CATEGORY: Advertising
01. The Challenge
SRMB, a leading TMT Bar manufacturer, aimed to create a video commercial campaign featuring cricket legends Mahendra Singh Dhoni and Kapil Dev. They desired a campaign idea that would effectively showcase the strength, reliability, and excellence of their TMT Bars. The challenge was to conceptualize and produce a video campaign that would resonate with the target audience and generate a positive response.
02. The Solution
SRMB approached Madhouse with their vision for the campaign, seeking assistance in developing the campaign idea and executing the video production. Madhouse collaborated closely with SRMB to understand their brand identity, messaging objectives, and target audience. They developed the concept of “Champions Ki Pasan,” a campaign that emphasized the association of SRMB TMT Bars with the iconic champions of Indian cricket.
03. The Result
Madhouse successfully produced the “Champions Ki Pasan” video commercial campaign for SRMB, featuring Mahendra Singh Dhoni and Kapil Dev. The campaign effectively showcased the strength and reliability of SRMB TMT Bars by associating them with the strength and expertise of these cricket legends. The video production captured the attention of the target audience and generated a significant positive response.
The “Champions Ki Pasand” campaign was a huge success, resonating with viewers and enhancing SRMB’s brand image. It strengthened the perception of SRMB TMT Bars as a trusted and reliable choice in the construction industry. The campaign generated increased brand awareness, customer engagement, and trust among potential customers.
The collaboration between SRMB and Madhouse resulted in a highly successful video commercial campaign that effectively positioned SRMB TMT Bars as the preferred choice for construction projects. The association with cricket legends Mahendra Singh Dhoni and Kapil Dev added credibility and created a strong emotional connection with the target audience.
