PlanmyAd
WEBSITE: planmyad.com
01. The Challenge
Planmyad, a leading outdoor advertising agency in Kolkata, approached us with the challenge of developing their transit vertical, influencer marketing vertical, and cinema advertising services. Additionally, they required technical integrations to enhance their existing website and provide a seamless user experience.
02. The Solution
Our team worked closely with Planmyad to understand their specific requirements and goals for each vertical. For the transit vertical, we devised strategies to effectively leverage transit advertising mediums such as buses, trains, and trams to reach a wider audience. In the influencer marketing vertical, we implemented campaigns that engaged influential individuals to promote brands and increase brand visibility. For cinema advertising, we developed targeted campaigns to reach moviegoers and maximize brand exposure. Furthermore, we undertook the task of integrating technical enhancements into their existing website. This included implementing features such as real-time booking systems, interactive ad placement tools, and analytics dashboards to provide valuable insights to clients.
03. The Result
Through our collaboration with Planmyad, we successfully developed and launched their transit vertical, influencer marketing vertical, and cinema advertising services. The transit vertical allowed Planmyad to tap into new advertising channels, reaching a larger audience. The influencer marketing campaigns generated increased brand awareness and engagement. Cinema advertising campaigns effectively targeted moviegoers, maximizing brand exposure in this captive environment.
Additionally, the technical integrations on their website enhanced the user experience and provided clients with efficient and convenient tools for ad placement and campaign management. The analytics dashboards offered valuable insights into campaign performance and ROI.
Planmyad was pleased with the outcome as our solutions significantly expanded their service offerings and improved their overall capabilities. The integrated approach, combined with technical enhancements, positioned Planmyad as a comprehensive and innovative outdoor advertising agency in Kolkata.
