Nexa
CATEGORY: Marketing
01. The Challenge
Nexa had effectively marketed their products, but they required assistance during the Durga Puja of 2019 to promote their new vehicle, Baleno. Integrating the promotion of a vehicle with the spirit of Durga Puja posed a unique challenge.
02. The Solution
To address the challenge, our aim was to ensure that the integration of Durga Puja with Nexa’s Baleno promotion felt natural and not forced. We devised a solution in the form of a radio jingle, which allowed us to capture the festive spirit without being overly intrusive.
03. The Result
The Baleno Puja jingle proved to be a tremendous success, leading to a significant increase in search numbers for the product. The heightened interest translated into actual customers, making the Baleno promotion a resounding success. The effective marketing campaign during Durga Puja helped Nexa generate increased engagement and achieve their goals.
