ITC Sonar
CATEGORY: Marketing
01. The Challenge
ITC Sonar Bangla in Kolkata faced the challenge of organizing a press meet and inviting Shah Rukh Khan as a guest for the event. They required event management services to handle the logistics of the press meet and effectively promote Shah Rukh Khan as the brand ambassador of Bengal.
02. The Solution
ITC Sonar Bangla approached Madhouse, a renowned agency specializing in event management and branding, for assistance. Madhouse collaborated closely with ITC Sonar Bangla to understand their requirements and objectives for the press meet. They devised a comprehensive solution that included printing pamphlets and brochures, as well as site branding, to create a visually appealing and impactful event experience.
03. The Result
Madhouse successfully managed the event for ITC Sonar Bangla, ensuring a seamless press meet and the presence of Shah Rukh Khan as the guest. They provided high-quality printing services for pamphlets and brochures that effectively promoted the event and Shah Rukh Khan as the brand ambassador of Bengal. The site branding efforts created a visually appealing backdrop that enhanced the event’s branding and overall ambiance.
The press meet organized by Madhouse generated significant media coverage and attention, highlighting ITC Sonar Bangla’s association with Shah Rukh Khan and positioning the brand as a prominent entity in Bengal. The event was deemed a success, as it achieved its objectives of promoting ITC Sonar Bangla and leveraging the presence of Shah Rukh Khan to generate positive brand exposure and media attention.
