Excelsior Leathers
CATEGORY: Advertising
01. The Challenge
Excelsior Leathers, a manufacturing giant of open sandals for Bata Company, sought to create buzz on their social media platforms. They wanted to engage their audience through an animated series while promoting their brand and products. The challenge was to develop an engaging and entertaining animated series that would generate high viewership and increase engagement on social media.
02. The Solution
Excelsior Leathers approached Madhouse, a renowned agency specializing in animation and social media marketing, to create an animated series for their social media platforms. Madhouse collaborated closely with Excelsior Leathers to understand their brand identity, target audience, and messaging objectives. They developed a concept for an animated series named “The Boss Businessman.”
03. The Result
Madhouse successfully produced a seven-episode animated series titled “The Boss Businessman” for Excelsior Leathers. The series showcased entertaining and engaging storylines revolving around the open sandals manufactured by Excelsior Leathers. Each episode highlighted the unique features, comfort, and style of the sandals, while incorporating humor and relatable characters.
The animated series generated a significant buzz on Excelsior Leathers’ social media platforms. It garnered high viewership, reach, and engagement, capturing the attention of the target audience and creating a positive brand association. The series effectively promoted Excelsior Leathers’ open sandals, driving interest and potential sales.
The collaboration between Excelsior Leathers and Madhouse resulted in a highly successful animated series that not only entertained viewers but also increased brand visibility and engagement on social media. “The Boss Businessman” became a popular series, creating a positive brand image and reinforcing Excelsior Leathers’ position as a trusted manufacturer of open sandals.
Excelsior Leathers was delighted with the outcome as the animated series exceeded their expectations in terms of viewership, reach, and engagement on social media. The collaboration with Madhouse significantly contributed to Excelsior Leathers’ social media success, generating positive buzz and increasing brand recognition among their target audience.