Century Ply
CATEGORY: Advertising
01. The Challenge
Century Ply wanted to create a campaign that highlighted carpenters as the real heroes in their industry. They sought a concept that would effectively convey the value and importance of carpenters in the construction and woodworking field.
02. The Solution
Madhouse collaborated with Century Ply to develop a campaign idea called “Century Ply Heroes.” The concept aimed to recognize and celebrate the contributions of carpenters, positioning them as skilled professionals and showcasing their expertise and craftsmanship.
03. The Result
Madhouse successfully produced a video for Century Ply’s “Century Ply Heroes” campaign. The video showcased the dedication, skill, and hard work of carpenters, emphasizing their integral role in shaping the world around us. It highlighted the importance of quality plywood in their work and the trust they placed in Century Ply as their preferred brand.
The “Century Ply Heroes” campaign resonated with audiences, evoking a sense of appreciation for carpenters and their craftsmanship. The video effectively conveyed the message that carpenters are the unsung heroes of the construction industry.
The collaboration between Century Ply and Madhouse resulted in a compelling campaign that elevated the perception of carpenters and positioned Century Ply as a brand that understands and supports their needs. The “Century Ply Heroes” campaign successfully highlighted the real heroes behind quality woodwork and generated positive brand recognition for Century Ply.
